Blog

Often when you hear me talk, watch my videos, or consume my other content, you will hear me talk about creating a strategy. Today let’s talk about what a strategy is, how it can help you, and how to make one.  What does “strategy” mean? Strategy is defined by...

Instagram has released yet another round of updates for creators on their platform including pinning posts to your profile, 90 second reels, interactive stickers in reels, and importing your own audio into reels.  Today, we are going to talk about 90 second...

Self-publishing your book is a difficult task with a ton of moving parts. Because of this, a lot of authors seek out help from coaches or small independent publishing houses to help them realize their dreams. And that’s absolutely wonderful – when the company they are...

Introducing our newest retainer consulting client! The First Robot President is a science fiction novel that takes place more than 400 years in the future. Cars fly, the planet is overpopulated, and robots can do anything a human being can do -- including run for...

Do you have a sell sheet for your book? A sell sheet can help you promote your books to bookstores, consumers and the press.  What is a Sell Sheet? Think of your sell sheet like your elevator pitch that is written down. It is the one stop shop that should answer all...

Your Instagram bio is incredibly important because it is your first – and often last – chance to convert a profile viewer into a follower. And that’s how you start building a consistent audience who will see your posts.  Followers are not everything, but sales...

Setting up your Instagram profile well can be a bit of a challenge – especially since Instagram has changed so much over the past few years. Read this blog to make sure you aren’t making any of these common mistakes. #1 Putting Hashtags in Your Bio It USED to be best...

It can be challenging to know when you should start promoting your book on social media. Should you wait until you have your book ready to launch? Should you begin with your launch or a character reveal? I wrote this blog to explain why you should start marketing your...

To give away free books or not to give away free books… One of the most talked-about promotional offers Goodreads has is a Goodreads Giveaway. But, there are both pros and cons to this option.  The first question is pretty simple. Are...

According to their website, Goodreads is “the world’s largest site for readers and book recommendations.” However, it is a mistake to think that Goodreads is only for readers. Authors should be actively participating too. Why Should Authors Be on Goodreads? ...

Social media is a powerful tool for connecting people.  Did you know that consumers believe that social media is the best way for a brand to connect with them? In a study by Sprout Social, they discovered 91% of people believe in social media’s...

TikTok has driven many popular trends in social media marketing over the last couple of years. Whether it’s leaning into imperfect and genuine video marketing or the increase in edu-tainment content, TikTok has lived at the forefront of marketing efforts for many...