Instagram has quickly become one of the most popular social media platforms in the world, with over one billion active users. Real estate agents can use Instagram to show their properties to more people.

Here are some tips for real estate agents to use Instagram:

Set up a Business Account

If you don’t already have one, create a business or creator account on Instagram. Creating a professional account will give you access to valuable features such as Instagram Insights, which can help you track your engagement and reach. You’ll also be able to add important business information, such as your website and contact details.

Put Your Best Foot Forward

It isn’t enough to just create a business account! You need to manage it professionally and strategically. Make sure you share high-quality visuals of the properties you are working with. Your visuals don’t need fancy editing but should be well-lit and highlight the property. Think: If you saw this picture, would you want to live in this space?

Share Your Personality and Expertise

The expertise and personality of their real estate agent matter to home buyers and sellers. Marrying your educational and expertise content with content that shares your personality is important. Your unique selling proposition is YOU and how YOU share information and look at the market.

Don’t forget to respond to people who comment on your content or message you.

Instagram can help real estate agents reach more people, develop more relationships, and sell more properties. If you are local to the Atlanta/Marietta area, we are holding a free social media class for real estate agents in partnership with Amber de Marche from Georgia Platinum Mortgage on April 28. You can register for the class here.