Social media services to support your business
Social media strategy
The starting point all of our services is our social media strategy. During this process, we will take a deep dive into your business and develop a tailored approach based on your unique business. We will offer recommendations on content creation, audience targeting, posting schedules thus enabling you to understand how to proceed with a plan to grow your online presence.
Once your social media strategy has been completed, you may choose if you want to use our social media management services, our group consulting, or if you want to implement that strategy yourself.
Our process
Your social media strategy will consider all social media platforms as they are relevant to your business goals.
On-boarding questionnaire
Before we do anything, we need to learn about you and your goals. This is on-boarding.
Competitor research
We look into your competitors to see what’s happening in your online landscape.
Profile audits
We evaluate what you’re currently doing on social media and identify what is missing to help you meet your goals.
Strategy session + goals meeting
We will meet with you to discuss our findings, initial thoughts and to create firm goals for your business.
Strategy development
We will determine where you should be, how often you should be there, and what type of content you should create (including paid vs organic recommendations).
Strategy presentation
Liz will present you with a plan that outlines your goals and what you need to do, and what we can help you with, to reach those goals. At the end of the strategy presentation you will have a social media marketing plan.
Then what?
After your social media strategy has been completed, you can decide what the next logical step is for your business. From fully managing your social media channels and implementing the strategy, to providing guidance to you via consulting, or setting up your team member who will be implementing the strategy, we are ready to help you continue forward with the path that best fits you.
Social media management
Our social media management service takes the burden of daily content creation, scheduling, and engagement off your shoulders. We handle all aspects of your social media presence, ensuring consistent and engaging posts that help you grow your audience, enhance brand reputation, and achieve your marketing goals.
Social media consulting
For businesses that are looking for guidance on how to drive their social media channels, our group consulting offering provides just that. We will meet with you on a weekly group call to discuss strategies and trends. After our weekly call, we host our private office hours, where you can discuss your unique issues and questions.
Off-boarding to a member of your team
If you have a team member who has been assigned to implement your social media strategy and manage your social media channels, we will set them up to execute the strategies we have developed.
Frequently asked questions
Do you also handle social media advertising?
Yes, but only for clients for whom we have already created and executed an organic social media strategy.
What are the best platforms for me to be on?
It depends on your industry and business, but as a rule of thumb, we recommend starting with Instagram and Facebook as they have the widest reach. From there, we can expand to other platforms.
My business is B2B, should I only used LinkedIn?
Obviously LinkedIn is an important platform for businesses in the B2B space, however, there are other channels that can help you reach your desired audience. We can help you connect with those customers on LinkedIn and on other platforms.
Which social networks do you support?
We support clients on Instagram, Facebook, LinkedIn, TikTok, Pinterest, and Google Business Profile.
Is it possible to target specific demographics with organic social media posts?
Yes, we can target specific demographics organically through content optimization and targeting strategies. We tailor our content and posting schedules to reach the audiences most relevant to your business.
Will I have input on the content?
Yes! Our content is developed based on the strategy that we agree on and we always get your approval before posting.
How often will you post?
We have various packages with different posting frequencies, but as a rule of thumb, we recommend posting at least 3 times per week.
Can you help me track the performance of my organic social media posts?
Absolutely! We provide regular reports detailing key performance metrics such as engagement, reach, and follower growth. These insights help us refine our strategy and make data-driven decisions to improve your social media presence.
What types of content do you create for organic social media posts?
We create a wide range of content, including text posts, images, graphics, videos, graphics, and more. Our content strategy is tailored to your brand’s unique voice and the preferences of your target audience.
What is the expected timeframe to see results from organic social media posting?
Results can vary based on your industry, current social media presence, and goals. However, many clients start to see improved engagement and audience growth within the first few months. Long-term success often takes consistent effort and strategic planning, and we’ll work closely with you to achieve your objectives.