Blog
Your Content Should Not Be All About YOU.
If you’re posting consistently and still not seeing results, the problem probably isn’t how often you post — it’s what your content is actually about. Here’s the number one issue we see in social media audits, and how to fix it.
Creating an Effective Social Media Content System for Small Businesses
Managing social media effectively can often feel overwhelming for small business owners. Without a structured plan, content creation quickly becomes a scrambled, frantic task rather than a strategic marketing effort. However, implementing a clear, repeatable social...
Is DIY Social Media Hurting Your Small Business? How to Know When It’s Time for Help
In the early days of starting your small business, handling your own social media management can be practical and cost-effective. It allows entrepreneurs to authentically connect with their audience, develop a unique brand voice, and maintain budget-conscious...
Social Media Manager vs. Social Media Strategist: What’s the Difference?
When companies look for someone to handle their social media, they often think about hiring someone who creates and posts content—that’s typically a social media manager. However, sometimes businesses need a little more guidance, and that’s where a social media...
Strategy Over Scramble: The Ultimate Social Media Playbook for Home & Trades Businesses
If you run a home or trades business, you probably didn’t get into this line of work because you love content calendars and Instagram hashtags. You got into it because you’re good at what you do—building, designing, solving problems, creating something with your...
LinkedIn’s Search Just Got Smarter: What This Means for Your Business
If you’re using LinkedIn for your business, you know how important it is for your content to be seen by the right people. Making sure your content stands out and is discoverable is critical. LinkedIn's recent upgrade to its search engine could be a game-changer for...
Social Media for Contractors: Your Roadmap to Building a Stronger Online Presence
You're a contractor, not an influencer, right? You build houses, fix plumbing, or landscape yards— you’re not interested in hashtags and follower counts. So why should you care about social media? Because it's not just about likes and shares; it's about building a...
This Week on Instagram – July 22, 2024
A lot is happening in the world of Instagram, and we’re here to help you keep track of what’s what. Instagram Leans into Private User Habits First, and most important for your organic social media, Instagram is leaning towards private sharing between friends...
Your (not so) Secret Guide to Creating Better Social Media Content for Your Business
Are you a small business owner struggling to make sense of the ever-changing world of social media? Do you find yourself endlessly scrolling, feeling overwhelmed by the sheer volume of content being shared every second? You're not alone. Many small business owners...
How to Choose Where to Post on Social Media
Selecting the right social media platforms can significantly impact your marketing success. It's not about being present on all platforms, but about choosing the right ones where your target audience is active and your business objectives can be met. This blog will...
5 Time-Saving Tips for Business Owners Managing Social Media
Managing your own social media can be a time-consuming task, especially when you are handling everything yourself. Good news — you can streamline this process significantly by incorporating some strategic moves. Here are five actionable tips that can save you time...
Building Your Local Audience: A Social Media Guide for Small Business
Social media has become an indispensable tool for small businesses that want to build a local audience. Social media can help owners build awareness of their small businesses, drive foot traffic, and create relationships. Read this blog to learn about 6 ways you can...