Blog

Do you have a sell sheet for your book? A sell sheet can help you promote your books to bookstores, consumers and the press.  What is a Sell Sheet? Think of your sell sheet like your elevator pitch that is written down. It is the one stop shop that should answer all...

Your Instagram bio is incredibly important because it is your first – and often last – chance to convert a profile viewer into a follower. And that’s how you start building a consistent audience who will see your posts.  Followers are not everything, but sales are...

Setting up your Instagram profile well can be a bit of a challenge – especially since Instagram has changed so much over the past few years. Read this blog to make sure you aren’t making any of these common mistakes. #1 Putting Hashtags in Your Bio It USED to be best...

It can be challenging to know when you should start promoting your book on social media. Should you wait until you have your book ready to launch? Should you begin with your launch or a character reveal? I wrote this blog to explain why you should start marketing your...

To give away free books or not to give away free books… One of the most talked-about promotional offers Goodreads has is a Goodreads Giveaway. But, there are both pros and cons to this option.  The first question is pretty simple. Are...

According to their website, Goodreads is “the world’s largest site for readers and book recommendations.” However, it is a mistake to think that Goodreads is only for readers. Authors should be actively participating too. Why Should Authors Be on Goodreads? ...

Social media is a powerful tool for connecting people.  Did you know that consumers believe that social media is the best way for a brand to connect with them? In a study by Sprout Social, they discovered 91% of people believe in social media’s...

TikTok has driven many popular trends in social media marketing over the last couple of years. Whether it’s leaning into imperfect and genuine video marketing or the increase in edu-tainment content, TikTok has lived at the forefront of marketing efforts for many...

Instagram hashtags have been a pillar of exposure and growth on Instagram for years. But recently, there has been a lot of conflicting information on the topic.  Today, we’re hoping to clear this up by answering a couple of different questions:  What are...

There are so many content creation tools available for business owners, and it can get overwhelming. You do not need them all, and trying to find a use for all of them is something I’ve seen time and time again. Here are the only content creation tools I use to make...

Instagram has been going through a series of changes over the past couple of years. And it can get a little intimidating to try to stay up to date.  Here’s the rundown of the newest Instagram features:  Remix ANY NEW Public Video Back in March 2021, Instagram...

Understanding your customer is essential for a successful business for several reasons. Still, the most important is that if you don’t understand your customer, you are unlikely to meet their needs – regardless of your industry.  If you can’t meet their needs,...