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Create the Perfect Instagram Author Bio

Create the Perfect Instagram Author Bio

Your Instagram bio is incredibly important because it is your first – and often last – chance to convert a profile viewer into a follower. And that’s how you start building a consistent audience who will see your posts.  Followers are not everything, but sales are...

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5 Don’ts on Author Instagram Profiles That You Can Fix Now

5 Don’ts on Author Instagram Profiles That You Can Fix Now

Setting up your Instagram profile well can be a bit of a challenge – especially since Instagram has changed so much over the past few years. Read this blog to make sure you aren’t making any of these common mistakes. #1 Putting Hashtags in Your Bio It USED to be best...

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When to Start Marketing Your Book on Social Media

When to Start Marketing Your Book on Social Media

It can be challenging to know when you should start promoting your book on social media. Should you wait until you have your book ready to launch? Should you begin with your launch or a character reveal? I wrote this blog to explain why you should start marketing your...

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Goodreads Giveaways: Pros and Cons

Goodreads Giveaways: Pros and Cons

To give away free books or not to give away free books… One of the most talked-about promotional offers Goodreads has is a Goodreads Giveaway. But, there are both pros and cons to this option.  The first question is pretty simple. Are...

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The Independent Authors’ Guide to Goodreads

The Independent Authors’ Guide to Goodreads

According to their website, Goodreads is “the world’s largest site for readers and book recommendations.” However, it is a mistake to think that Goodreads is only for readers. Authors should be actively participating too. Why Should Authors Be on Goodreads? ...

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5 Things You Need to Know About Instagram Hashtags

5 Things You Need to Know About Instagram Hashtags

Instagram hashtags have been a pillar of exposure and growth on Instagram for years. But recently, there has been a lot of conflicting information on the topic.  Today, we’re hoping to clear this up by answering a couple of different questions:  What are...

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The 4 Best Content Creation Tools for Instagram

The 4 Best Content Creation Tools for Instagram

There are so many content creation tools available for business owners, and it can get overwhelming. You do not need them all, and trying to find a use for all of them is something I’ve seen time and time again. Here are the only content creation tools I use to make...

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New Instagram Features | January 21, 2022

New Instagram Features | January 21, 2022

Instagram has been going through a series of changes over the past couple of years. And it can get a little intimidating to try to stay up to date.  Here’s the rundown of the newest Instagram features:  Remix ANY NEW Public Video Back in March 2021, Instagram...

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How to Use Instagram to Get to Know Your Customers

How to Use Instagram to Get to Know Your Customers

Understanding your customer is essential for a successful business for several reasons. Still, the most important is that if you don’t understand your customer, you are unlikely to meet their needs – regardless of your industry.  If you can’t meet their needs,...

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Grow Your Audience: Making Friends Online

Grow Your Audience: Making Friends Online

Long gone are the days where you could blatantly sell to people, and they were okay with it. Today, we want more. We expect brands to build a relationship with us before trying to pitch a sale if we let them pitch a sale at all. Essentially, marketing today is all...

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