Last week Wildflower hosted a social media class for real estate agents with Amber Demarche from Georgia Platinum Mortgage.
Amber Demarche from Georgia Platinum Mortgage asked Wildflower to create a social media class for her real estate partners. She was tired of offering them the same thing that every other mortgage broker does — another state of the market class.
Originally there was a powerpoint prepared and we were going to run through 3 major topics: the basics of creating a content strategy, using analytics to measure your success, and social media video. This plan shifted almost immediately because it became clear the agents would benefit most from a workshop-style class where we talked more in-depth about creating a content strategy.
We talked about setting goals, creating your buyer persona (and the anxiety around that), and how to create content for your audience instead of your peers.
This class was a lot of fun, and Wildflower looks forward to more opportunities to teach in the future.
If you are interested in hiring Liz with Wildflower (that’s me!) to teach an in-depth social media strategy workshop, please email liz@wildflowersocialmedia.com.