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Social Media Manager vs. Social Media Strategist: What’s the Difference?

by Liz Bachmann | Jun 17, 2025 | Uncategorized

When companies look for someone to handle their social media, they often think about hiring someone who creates and posts content—that’s typically a social media manager. However, sometimes businesses need a little more guidance, and that’s where a social media...

Strategy Over Scramble: The Ultimate Social Media Playbook for Home & Trades Businesses

by Liz Bachmann | Apr 30, 2025 | Uncategorized

If you run a home or trades business, you probably didn’t get into this line of work because you love content calendars and Instagram hashtags. You got into it because you’re good at what you do—building, designing, solving problems, creating something with your...

LinkedIn’s Search Just Got Smarter: What This Means for Your Business

by Liz Bachmann | Aug 19, 2024 | Social Media Updates

If you’re using LinkedIn for your business, you know how important it is for your content to be seen by the right people. Making sure your content stands out and is discoverable is critical. LinkedIn’s recent upgrade to its search engine could be a game-changer...

Social Media for Contractors: Your Roadmap to Building a Stronger Online Presence

by Liz Bachmann | Aug 8, 2024 | Social Media for Contractors

You’re a contractor, not an influencer, right? You build houses, fix plumbing, or landscape yards— you’re not interested in hashtags and follower counts. So why should you care about social media? Because it’s not just about likes and shares; it’s...

This Week on Instagram – July 22, 2024 

by Liz Bachmann | Jul 22, 2024 | Social Media Updates

A lot is happening in the world of Instagram, and we’re here to help you keep track of what’s what.  Instagram Leans into Private User Habits First, and most important for your organic social media, Instagram is leaning towards private sharing between friends...
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Recent Posts

  • Social Media Manager vs. Social Media Strategist: What’s the Difference?
  • Strategy Over Scramble: The Ultimate Social Media Playbook for Home & Trades Businesses
  • LinkedIn’s Search Just Got Smarter: What This Means for Your Business
  • Social Media for Contractors: Your Roadmap to Building a Stronger Online Presence
  • This Week on Instagram – July 22, 2024 

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